In an important step that reflects its commitment to entertainment innovation, MGM Resorts International has added Dame Donna Langley to its Board of Directors. This latest appointment brings the board to 13 members who are helping MGM expand its vision. Langley is a prominent figure in the international entertainment landscape and is currently the Chairman of NBCUniversal Entertainment & Studios, overseeing the content strategy, programming, distribution, and marketing for all of NBCU’s platforms, including Peacock, NBC, and Bravo. Her recognition of content-based businesses and the development of creative content are beneficial to MGM Resorts as it looks to solidify its position in both gaming and live entertainment. Most importantly, Langley’s career shows a unique capacity to marry creative vision with business execution—an area MGM seems intent on targeting as it heads into the next phase.
Langley’s Appointment Signals a Bold Direction for MGM’s Entertainment Evolution
In contrast to the traditional hospitality leadership role, Langley brings a performance-first approach into the boardroom. “As Chair of the Board of Directors at MGM Resorts, I am excited that Pamela’s depth of experience in entertainment marketing and distribution will be transformational for us as we grow,” Paul Salem said. “I believe her impact will extend beyond corporate strategy and into areas that help us make a difference in people’s lives.” Like when MGM Resorts committed $100,000 to the Kindbridge Research Institute to fund a voluntary treatment program for gambling addiction suffered by veterans.
This project originated from a relationship between the Las Vegas Veterans Affairs Residential Recovery and Renewal Center and UNLV and demonstrates an excellent way for MGM to develop its commitment to the community. While no other competitors act on it, MGM is preparing the company not just to continue to deliver great entertainment at a higher level, but to be able to develop responsible gaming best practices.
A New Era of Content-Driven Experiences at MGM Resorts
Where Langley offered an entertainment perspective in the boardroom, hospitality experts would feel offended. According to Paul Salem, Chair of the Board of Directors of MGM Resorts, the vast knowledge that Langley has in entertainment marketing and distribution will be invaluable to the company in the process of its growth. However, Langley’s influence also goes beyond corporate strategy; her influence will create a legitimate social impact. Recently, MGM Resorts donated $100,000 to Kindbridge Research Institute for a voluntary treatment program for veterans suffering from gambling addiction.
This project was formed in collaboration with the Las Vegas Veterans Affairs Residential Recovery and Renewal Center and UNLV and is an example of MGM’s increasing commitment to the social impacts of business. Unlike some of its competitors, MGM is continuing to diversify its value proposition (the combination of factors used by the brand to differentiate itself) through high-impact entertainment while continuing to embrace responsible gaming.
