In a significant leadership transition within the gaming industry, Peter Ekmark, a seasoned veteran, has been appointed as the CEO of PlayStar. This change marks a pivotal moment for PlayStar as Ekmark steps into the role, succeeding Per Hellberg, who has served as the CEO for the past two and a half years. Ekmark’s ascension to the CEO position comes on the heels of a substantial investment by the Glitnor Group in PlayStar’s New Jersey operations.
A Proven Leader with a Rich Gaming Background
Peter Ekmark’s journey in the gaming industry traces back to 2007 when he embarked on a path that would eventually lead him to the helm of PlayStar. He began his career in the sector of Product and Business Development at Maria Bingo, a tenure that lasted until 2010. His early experiences provided a solid foundation for his future leadership roles.
Following his tenure at Maria Bingo, Ekmark joined Kindred Group, a prominent player in the gaming industry. During his time at Kindred, which extended from 2008 to 2012, he excelled in Strategic Business Development & Project Management. Subsequently, Ekmark assumed the role of Head of Product Operations from 2012 to 2015, showcasing his ability to take on progressively challenging roles.
A Journey of Growth and Innovation
Post-Kindred, Ekmark embarked on a journey that saw him occupy various senior and executive positions at notable companies such as Jackpotjoy Group, Harvest Technology, and Internet Vikings. His diverse experience across different facets of the gaming industry equipped him with a multifaceted skill set and a keen understanding of the evolving landscape.
Notably, Ekmark’s involvement with PlayStar dates back to September 2022 when he assumed the role of a Board member. During his tenure on the Board, PlayStar’s operations in New Jersey witnessed a substantial infusion of investment from the Glitnor Group, underlining the confidence and potential that Ekmark and the team saw in the company’s growth prospects.
Vision for the Future
Expressing his enthusiasm for his new role, Ekmark stated, “I’m incredibly excited to be taking over the role of PlayStar CEO and would like to take the opportunity to extend my thanks to Per Hellberg for the amazing foundations he has put down for the company in New Jersey and the US in general.”
He continued, “Having already overseen incredible growth in our first year of operation, I’m confident we as a team can use the extensive iGaming and business management experience I’ve accumulated to help PlayStar cement its position in New Jersey and also expand into other regulated states.”
Ekmark’s appointment heralds a new era for PlayStar, characterized by dynamic leadership, a wealth of industry knowledge, and a vision for sustained growth and expansion. As PlayStar continues to evolve and navigate the intricate landscape of the gaming industry, Ekmark’s leadership promises to be a significant driving force in the company’s journey ahead.
A Promising Path Forward
In the ever-evolving world of gaming and iGaming, leadership transitions are pivotal moments that can shape the destiny of companies. With Peter Ekmark at the helm, PlayStar has a leader who brings a wealth of experience, a track record of success, and a deep commitment to driving the company’s success in New Jersey and beyond.
As the company sets its sights on expanding into other regulated states, Ekmark’s leadership will be instrumental in navigating the complex regulatory landscapes and competitive markets. It is a time of promise and potential for PlayStar, and Peter Ekmark’s appointment signifies a confident step forward into a bright and prosperous future.
