Sportsbet's Ask AI Remains a 30% Beta as Flutter Details Its Betting Assistant
Sportsbet has not opened Ask AI to everyone. Flutter's October 29 product interview puts access at roughly 30% of customers and says the assistant remains in beta. A wider rollout is planned, without a date attached. For anyone assessing the launch, the useful starting point is who can actually use the tool.
Martha Sevigny, Sportsbet's senior product manager, describes customers asking for statistics or suggested bets in ordinary language. Racing came first in April 2025; other sports began following in December. The supporting data comes from sources used elsewhere in the Sportsbet app, according to the company.
Where the questions come from
Around half the assistant's queries use suggested prompts, Sevigny says. Those are ready-written questions offered to the customer. A person can select one instead of composing a request from scratch.
Half of queries is quite a different claim from half of customers. Someone might ask several questions about one event, or read the answer and leave without betting. Flutter supplies neither a user count nor a wager count for Ask AI. It also supplies no figure for money staked through it.
The prompt list is consequently an important part of the product. A shortcut to performance statistics invites research. A shortcut requesting a multi-leg bet asks the assistant to assemble selections. Sportsbet says the customer can change or reject the result, with the decision to proceed remaining theirs.
Nothing in the published figures establishes that a suggestion improves the chance of winning. The access percentage measures a rollout; the query percentage describes interaction with the assistant. Neither measures betting performance.
What happens to a concerning request?
Sportsbet says some queries trigger safeguards that stop the assistant providing betting suggestions and direct the customer towards responsible-gaming information. It describes these safeguards as part of its existing customer-protection framework.
There is more to establish about that response. The interview gives no rate for correctly identifying concerning queries, no estimate of missed cases and no false-positive count. Readers have a description of the intended behavior, rather than an independent evaluation of how consistently it occurs.
It is worth separating this job from other uses of AI in gambling. Our report on Polymarket's proposed surveillance partnership examined plans to monitor suspicious trading. Watching transactions is a different task from answering a customer's sporting question. Each requires evidence suited to that task.
FanDuel has shared research from its Ace AI tool with Sportsbet, Flutter says. That helps explain how the group develops products across brands. The next rollout announcement will still need to answer basic questions of its own: when access expands, what counts as usage and how the safeguards perform. The current interview leaves those questions open.