For a multiyear deal, the NBA is partnering with Sands China to bring preseason action to Macau. The Brooklyn Nets will face the Phoenix Suns in two on-court showdowns this October 2025. The Venetian Arena will host these events on the 10th and 12th, featuring elite talent like Kevin Durant, Devin Booker, and Ben Simmons.
This collaboration also aims to increase the NBA’s influence in international markets while creating unforgettable experiences for regional basketball fans. The games illustrate the dynamic nature of the sport and offer deeper engagement opportunities for supporters.
Beyond Basketball: Fan Experiences and Community Outreach
Complementing the games, the NBA and Sands China will host a series of interactive activities. Fans can also look forward to NBA Fan Day, featuring celebrity performances and on-court skills challenges designed to get hearts racing. These events will get the spectators into the action of things while appreciating the great feats of professional basketball.
This would, of course, include a lot of community outreach for locally based youth, aspiring professional athletes, and die-hard fans. Lifestyle events will also feature in the experience to ensure that fans enjoy more than the games. Furthermore, an NBA Flagship Store will open its doors for the first time at The Londoner Macao, with official merchandise available for enthusiasts.
NBA Legends and Global Broadcast Reach
This historic program was announced on stage at The Londoner Arena in Macau. Participants included Mark Tatum, NBA Deputy Commissioner; executives of Sands China; and NBA Legends Ray Allen and Tracy McGrady. Their appearance underlined this relationship as very important to the continued growth of the League across the world stage.
The NBA China Games 2025 will reach fans in more than 200 countries and territories through television, digital media, and social media. Fans from different regions will get a chance to witness top-tier basketball action without being physically present at the venue.
Excitement Builds as History-Making NBA Showcase Takes Shape
Mark Tatum, commenting on the games, revealed excitement and showed how this move would introduce NBA action into a major sports center. Partners Ant International, Ctrip, Mengniu, Nike, and Tissot line up to sponsor the event in what is an expected successful preseason series.
Equally excited was Brooklyn Nets General Manager Sean Marks, who pointed out the importance of competing on a global scale and acknowledged the passionate fanbase the team enjoys worldwide. He further noted that this event will not only allow players and coaches to showcase their skills but also provide them with an opportunity to experience a rich cultural exchange.
The air is thick with anticipation as the fans await a great NBA preseason experience in Macau. Great athletes, much more interactive engagement with the fans, and much media coverage make sure that a dent is being created in the world’s basketball fraternity.