Soft2Bet Brands Become New Names of Denmark’s Top Football Leagues
Partnership Strengthens Football’s Commercial Identity The Scandinavian sports market has entered a new phase with Soft2Bet’s sponsorship of Divisionsforeningen, Denmark’s professional football association. Beginning in the 2025/26 season, the top-three divisions of Danish football will be named. This follows a diverse sponsorship agreement involving naming rights to the top three divisions of Danish football for…