Strategic Content Distribution Agreement Strengthens Market Presence
Reflex Gaming has completed the signing of a content agreement with Bragg Gaming Group; the deal which will further global reach for the company. Subject to the agreed terms, a wide portfolio made by Reflex Gaming will be made available to a host of different operators across multiple regulated markets. This new deal is likely to further seal Reflex Gaming’s position in main European markets like the UK and the Netherlands while offering a gateway to the highly competitive US market in return.
Customized Gaming Experiences for Global Operators
It goes beyond game distribution into developing proprietary content with a focus on market preferences. Reflex Gaming is looking to leverage the needs of Bragg’s broad-based operator network by offering a diverse set of games that guarantee a thrilling gaming experience. A common strategy for both businesses involves strengthening positions in respective markets with quality gaming material for broader audiences.
Industry leaders are optimistic about the deal.
Commentary by Mat Ingram, Chief Product Officer at Reflex Gaming, said the deal is a crucial one. He mentioned that Bragg is represented in more than 30 regulated jurisdictions and sure that this deal will allow Reflex Gaming to be able to expand. Ingram added that the Reflex Gaming development team regularly works to innovate, developing with next-level entertainment in mind. He is confident their portfolio diversity will add value to what Bragg’s network of operators offers.
Niklas Mravlje, Director of Product Marketing at Bragg Gaming Group, also remarked on Reflex Gaming’s strong position within European markets. He said the “rich land-based gaming heritage combined with its more recent move into the iGaming market” has positioned the company as a key supplier. Mravlje added that Bragg’s experience in the industry would propel Reflex Gaming business in the US, further establishing Bragg’s position as the leading distributor of content.
Bragg’s Continuous Growth with Strategic Alliances
This agreement comes hot on the heels of another significant deal for Bragg Gaming. Earlier in the week, the company revealed a partnership with Caesars Entertainment, focusing on RGS technology licensing and exclusive game development initiatives. These strategic moves underpin Bragg’s commitment to growth, innovation, and the delivery of first-class gaming experiences across the world.