Cementing its Presence in Latin America
Games Global has announced a significant expansion into the regulated gaming markets of both Brazil and Peru. The launch is part of the company’s broader strategy aimed at bolstering its presence within Latin America. To this end, Games Global has opened a main office in São Paulo, Brazil. In addition, it also opened smaller satellite offices in both Argentina and Chile. This regional presence will give the company a chance to boost its service offering and address local market needs. With this in place, Games Global is ready to distribute over 150 certified gaming titles from over 40 studios, including two based in South America.
Customized Approach to Market Growth
The main goal of Games Global is to create content in line with Latin American gaming trends. It is very important for the company in its plan for expansion to know the local trends. Its official launch date was 1 January 2025, simultaneously with recent regulatory changes in both Brazil and Peru. This puts it in a position to maximize business prospects while working in tandem with the changing legal environment. Besides this, the company has also put a lot of emphasis on customer interaction: customer service and support are truly entrusted to specific teams. Games Global develops trust for leading positions in these markets through a focus on localized experiences.
Vision of the CEO: Regional Expansion
Walter Bugno, the Chief Executive Officer at Games Global, feels delighted about such an expansion into Brazil and Peru. He referred to the huge potential in the gaming industry of both countries. He considers the two countries diverse and thriving markets with remarkable opportunities. Bugno added, “We are excited to contribute to the flourishing gaming sectors in Brazil and Peru.”. These markets are so steeped in culture and innovation that they are exemplary partners in the journey of our growth.” Also, Games Global is committed to partnering with regional operators to consolidate its position within the region.
Corporate Social Responsibility Initiatives
Beyond market growth, Games Global remains committed to corporate social responsibility. To give back to underserved communities, the company recently participated in the planning of a Christmas charity program. The Gibraltar, Tallinn, and Isle of Man offices took part in various donation activities to local charities that support vulnerable children and adults. With this latest growth and further corporate social responsibility, the company is taking giant steps into shaping the iGaming future while organically building community ties. While still growing, the company tries to provide the best gaming experience for its customers and make a difference in society where it can.